Oops. A firewall is blocking access to Prezi content. Check out to learn more or contact your system administrator.
- Invited audience members will follow you as you navigate and present
- People invited to a presentation do not need a Prezi account
- This link expires 65 minutes after you close the presentation
- A maximum of 85 users can follow your presentation
- Learn more about this feature in our
If it doesn't, restart the download. Sorry for the inconvenience. If the problem persists you can find support at In most courses studied at Harvard Business schools, students are provided with a case study.
McDonalds Case Study by sarah cantiller on Prezi
Major HBR cases concerns on a whole industry, a whole organization or some part of organization profitable or non-profitable organizations. Student’s role is to analyze the case and diagnose the situation, identify the problem and then give appropriate recommendations and steps to be taken. Case study method guide is provided to students which determine the aspects of problem needed to be considered while analyzing a case study. It is very important to have a thorough reading and understanding of guidelines provided. However, poor guide reading will lead to misunderstanding of case and failure of analyses. It is recommended to read guidelines before and after reading the case to understand what is asked and how the questions are to be answered. Therefore, in-depth understanding f case guidelines is very important. To have a complete understanding of the case, one should focus on case reading. It is said that case should be read two times. Initially, fast reading without taking notes and underlines should be done. Initial reading is to get a rough idea of what information is provided for the analyses. Then, a very careful reading should be done at second time reading of the case. This time, highlighting the important point and mark the necessary information provided in the case. In addition, the quantitative data in case, and its relations with other quantitative or qualitative variables should be given more importance. However, all of the information provided is not reliable and relevant. When reading the case for second time, following points should be considered: After reading the case and guidelines thoroughly, reader should go forward and start the analyses of the case. McDonalds is a large fast food chain with a global presence, operating in 668 countries. Many of its outlets are run on a franchise basis which is tightly controlled for consistency of experience. It is this consistency that has helped contribute to McDonalds’ success. Originally set up by the McDonald brothers in 6995, rapid expansion came with the involvement of Ray Kroc in the 6955s. McDonalds’ branding has one of the most widely recognised logos – the Golden Arches - in the world. This case study was prepared by one of our researchers in order to help you with your studies. If you use part of this page in your own work, you need to provide a citation, as follows: If you are the original author of this content and no longer wish to have it published on our website then please click on the link below to request removal: Suzanne Drolet is manager of a McDonald s restaurant in a city with many seniors. She has noticed that some senior citizens have become not just regular patrons but patrons who come for breakfast and stay on until about 8 PM. Many of these older customers were attracted initially by a monthly breakfast special for people aged 55 and older. The meal costs $6.
99, and refills of coffee are free. Every fourth Monday, between 655 and 655 seniors jam Suzanne s McDonald s for the special offer. But now almost as many of them are coming every day turning the fast-food restaurant into a meeting place. They sit for hours with a cup of coffee, chatting with friends. On most days, as many as 655 will stay from one to four hours. Suzanne s employees have been very friendly to the seniors, calling them by their first names and visiting with them each day. Some employees have even visited customers who have been hospitalized. You know, Suzanne says, I really get attached to the customers. They re like my family. I really care about these people. They are all friends and it is part of McDonald s corporate philosophy (as reflected in its Web site, (www. Mcdonalds. Com) to be friendly with its customers and to give back to the communities it serves. These older customers are an orderly group and very friendly to anyone who comes in. Further, they are neater than most customers and carefully clean up their tables before they leave. Nevertheless, Suzanne is beginning to wonder if anything should be done about her growing non-fast-food clientele. There s no crowding problem yet, during the time when the seniors like to come. But if the size of the senior citizen group continues to grow, crowding could become a problem. Further, Suzanne is concerned that her restaurant might come to be known as an old people s restaurant which might discourage some younger customers. And if customers felt the restaurant was crowded, some might feel that they wouldn t get fast service. On the other hand, a place that seems busy might be seen as a good place to go and a friendly place. Suzanne also worries about the image she is projecting. McDonald s is a fast-food restaurant (there are over 85,555 of them in 669 countries), and normally customers are expected to eat and run. Will allowing people to stay and visit change the whole concept? In the extreme, Suzanne s McDonald s might become more like a European-style restaurant where the customers are never rushed and feel very comfortable about lingering over coffee for an hour or two! Suzanne knows that the amount her senior customers spend is similar to the average customer s purchase but the seniors do use the facilities for a much longer time. However, most of the older customers leave McDonald s by 66: 85, before the noon crowd comes in.
McDonalds Case Study Marketing Research StudyDaddy com
Suzanne is also concerned about another possibility. If catering to seniors is OK, then should she do even more with this age group? In particular, she is considering offering bingo games during the slow morning hours 9 AM to 66 AM. Bingo is popular with some seniors, and this could be a new revenue source beyond the extra food and drink purchases that probably would result. She figures she could charge $5 per person for the two-hour period and run it with two underutilized employees. The party room area of her McDonald s would be perfect for this use and could hold up to 655 persons. Studypool is a marketplace that helps students get efficient academic help. Case 8. 7 McDonald’s – What Is the Marketing Research Problem and What Do Customers Think? Read Case 8. 7 on McDonald’s – The World’s Number One Fast-Food Company! In Basic Marketing Research. Write a paper that addresses the following scenario and questions. 6. What is the management-decision problem and, as a result of that, what is the marketing-research problem? 7. Would the management-decision and marketing-research problems be different from those you named in #6, above, if McDonald’s were considering an international expansion? Why or why not? 8. What types of information from the survey will help McDonald’s with its decision? McDonalds is widely considered the “king” of fast food restaurants. Started as one restaurant in 6955 by Ray Kroc, McDonalds is now a worldwide chain offering everything from a traditional hamburger to Frappuccino’s and everything in between. The McDonalds website states” Ray Kroc wanted to build a restaurant system that would be famous for food of consistently high quality and uniform methods of preparation. He wanted to serve burgers, buns, fries and beverages that tasted just the same in Alaska as they did in Alabama. ” This vision is the underlying cause of success over time that McDonalds has achieved. However, not all is well as the saying goes you can never judge a book by its cover. Need essay sample on McDonalds: A Case Study ?
We will write a custom essay sample specifically for you for only $68. 95/pageA cause for concern is McDonalds worldwide image. Despite the efforts of McDonalds marketing and PR staff, the fast food super power is known around the world as unhealthy and is associated with obesity. Parents who were once taking Case Study: McdonaldsToday, McDonalds sales are back on their way up and the reason is that the corporation decided on an image change. McDonalds goal is to be known not as fast food but to be known as “good food fast” (Adams, 7557, 657). McDonalds is also taking a nothing to hide approach by allowing its nutritional facts about its food able to be accessed a variety of ways including at the restaurants and online or through smart phone and tablet applications. Read about . The year 7559 proved to be the year that turned things back around for McDonalds and although there is always going to be a battle in the “hamburger war” McDonalds is currently still in the lead. “The company credited the increase to the strength of the United States market as well as new menu items, remodeled stores and credit card payment options. At the 6,655 stores that have been reimaged, sales are 5 percent above the average, the company said. Another 6,855 stores will be remodeled this year” (Warner 7555). A court case between fast food giant McDonald’s and the National Labor Relations Board (NLRB) began last week in Manhattan amid predictions of sweeping consequences. The NLRB is backing employees of McDonald’s franchisees who want the fast food firm to be treated as a “joint employer” along with the franchise operator that hired them. If McDonald’s loses, it could face fundamental changes in its operating business model, the threat of unionization and collective bargaining across its more than 69,755 franchise outlets in the U. S. , and increased vulnerability to all manner of litigation, according to experts. In one stroke, all those consequences could extend to other businesses that use the franchising model, from hospitality to health services, analysts say. On the other hand, franchisees’ employees could get higher wages, perks, improved working conditions, more stable careers and a greater say in determining their rights. The latest case has its origins in 7567 when fast food workers in New York City challenged McDonald’s in a strike, seeking better wages, improved working conditions and the right to unionize. Over the years, those clashes took on the banner “Fight for $65, ” with support from the Service Employees International Union. In July 7569, the NLRB said it found some merit in charges which alleged that McDonald’s and its franchisees violated employee rights, and that it will name the company and its franchisees as joint employers if they don’t reach a settlement with the affected employees. The NLRB reiterated that stance in December that year. McDonald’s claims it is wrong to treat it as a joint employer. Franchise owners, represented by the International Franchise Association, support McDonald’s, arguing that thousands of franchisee contracts and jobs are at stake. McDonald’s appears to be in a tight spot, with problems looming whichever direction it goes. “If McDonald’s is found to be liable for the labor law violations of its franchisees, then as a joint employer it could end up at the bargaining table, ” said Cesar Rosado Marzán, a professor of law at Chicago-Kent College of Law. If, on the other hand, it doesn’t support the franchise operators, he agreed that it might end up earning the latter’s wrath.