Your resume is an amazingly important document. It not only speaks to your past accomplishments, but it also acts as a predictor of your future capabilities. However, your resume can’t successfully complete this task if it isn t packed with quality information. This includes an outstanding personal branding statement. What is a personal branding statement? It is a statement that communicates who you are in the workplace. Borrowed from the marketing world, it reflects your professional reputation. On your resume, the statement is used to summarize, in just a few words, who you are.
How to Write a Personal Brand Statement for Your Resume
This is why it’s so important to take formulaic steps in order to develop one that gets the job done. To get started, take a look at a branding statement that delivers the goods: COMMUNITY AFFAIRS MANAGER with 65 years of experience visualizing, developing, and organizing company wide philanthropic events, maintaining connections with hundreds of nonprofit organizations, coordinating diverse employee volunteer opportunities, and creating dynamic external and internal event communications. Personal Branding Examples (good ones) are not exactly easy to find. “What personal branding examples are really worth mimicking? ” If you are just starting to get into personal branding, this is probably a question you ve been asking. It s a really important question and one that I hear all the time. In a world saturated by companies and individuals advertising their image, it takes a well-defined personal brand to really stand out. It’s easy to let your voice become drowned in a sea of competing voices. Without knowing what to do, a lot of people just settle for whatever they can get when it comes to building their own personal brand. The days just of being a piece of paper in the middle of a tall stack are over for those who are willing to invest in a solid, results-oriented strategy. This is not to say that resumes are an antiquated part of your personal brand in fact nothing could be further from the truth. A good resume may be the very foundation for an effective personal brand, which is why we offer it as one of our core services. ( ). Can be a real stumper for many people. It’s hard to look at yourself objectively, especially when it’s to think about your assets. With personal branding, you are not only thinking about your assets, you are thinking about what you want to be known for. I believe a great way to help understand something is to define it by giving good supportive examples. Before I launch into giving examples, let’s recap the definition of personal branding. Personal branding is essentially what you are known for and what people seek you out for. If you are the “go-to” person for graphical design, then your personal brand is all about graphical design, even if that is not your job. I once knew a finance analyst who, in his own words, was an “Excel God. ” He knew Excel (software) at a depth that no one else did. He knew it so well it was almost his position in the finance organization, because he not only was the “go-to” person, he was a critical asset to that group because of it. You can add to that definition what you want to be known for, because your personal brand is also aligning the image people have of you to where you are headed. You don’t become president without helping people see you (and your personal brand) in that role. Below you will find examples of Personal Brand Statements, these are found from around the web and we provide credit to each source and thanks.
These are taken from: http: //www. Dummies. Com/how-to/content/samples-of-professional-branding-statements. HtmlWhiz of a Sales Executive: I was born knowing about selling the sizzle, not the steak. An executive risk taker, I drive business to the next level. Application of enthusiastic confidence generates new customers and competitively positions products. I consistently overcome obstacles and generate product loyalty while increasing company’s profits and global market recognition. Turnaround Ace: I rescue troubled companies. My ability to find solutions that lead to success, foster team cohesion, pursue excellence, and work with a high degree of integrity has become my brand. In one case, I led a company through unparalleled growth and success, increasing revenue from $85 million to $65 million. In another, managed significant software changeover/upgrade for more accurate and timely processing of accounting functions, inventory reports, and financial statements. Helpful Career Coach: I leverage my avid love of learning and mastery of online technology to facilitate career management for trend-setting professionals who strive to be dynamic and high achieving in their business. Before you write blog posts for the masses, before you apply for those positions, before you even set up your profile there is one thing you should do – craft your very own personal brand statement. Your statement is 6-7 sentences answering what you are the best at (value), who you serve (audience) and how you do it uniquely (USP). It sums up your unique promise of value. Your personal brand statement is distinctive to you and you alone. You could liken it with a tagline, strapline or even a catchphrase that product brands will have. The personal brand statement is not a job title. A job title is what others will try to classify you with, what employers and others want you to be to fit you into a corporate setting. You deserve better than that. It s also not your personal mission statement, career objectives or even life purpose. These are much more long-term concepts intended to guide you through life and not aimed at marketing you to anybody. Misconceptions abound about personal branding, and what actually goes into a brand statement. Instead, it represents your promise of value to your next employer, and it should generate chemistryUnderstand first that we all already have a personal brand or reputation. Everyone is known for their own unique set of attributes, strengths, and passions that drives them at work and in life. Maybe you haven't thought about the defining characteristics that differentiate you from everyone else? To put your brand to work for you in your job search, you'll need to pull together all the pieces that make up your value proposition in the marketplace.
10 Amazing Personal Branding Examples Rebrandly Blog
One of the most important tools for advancing a career in the creative world is the use of a personal brand. Branding is an especially powerful marketing tool for creative artists because having a brand is about knowing your authentic unique gift and communicating that gift to the people you want to attract. In short, a brand is your vision of who you are and what you do for your audiences. It encompasses:
• a message
• that expresses what makes you unique and memorable
• and distinguishes you from your competition
• so that your target audience connects with you emotionally and wants to work with you. Think of all the wonderfully talented musicians and artists out there. If you perceive yourself as just one of hundreds of talented musicians, it is easy to feel discouraged from pursuing the career of your dreams. This is where having a brand can help turn your career around. Once you see yourself as unique, it reduces the pressures of competition because you know that you have something special to offer. It is the start of trusting your gift. The same holds true when you know why are you are the ideal person to satisfy the needs of your target audience. If you truly believe that you are the best person for that audience, it reinforces your uniqueness. For example, many musicians I know are eager to shake up the world of classical music and do something out of the box in their career. How they succeed depends on their knowing what specifically makes them great and then identifying the audiences that will appreciate their unique offering. Here are two examples. Personal branding is a marketing strategy focused on your most important product: you. Developing a personal brand requires figuring out who you really are (your skills, values, passions, and personality), who you want to serve (your target market or audience), and how you differ from the competition (your unique niche). A successful brand creates a consistent, targeted impression that helps you achieve your personal and professional goals. It also allows you to live authentically because a great brand is always honest you can t fake your way into a successful brand. The first step in the personal branding process is to spend time figuring out who you really are and what you want from your life. Often, this self-analysis is the hardest part. Here are the building blocks of your brand that you need to identify: Needs: Maslow s Hierarchy of Needs is a helpful tool that shows layers of needs from the most basic (physiological needs, such as food) all the way up to self-actualization becoming everything that you are capable of becoming. Interests/passions: The things that intrigue and motivate you determine how you want to spend your time. Writing a personal branding statement is a lot like creating a branding statement for a company, product or a service. The big difference is you are crafting it from a personal angle because it s about you. Your personal branding statement will be unique to you and if written correctly it will clearly describe what you do and who you serve. I m going to walk you through the steps of drafting your personal branding statement. It sounds harder than it is, but you ll need to have an open mind and be in a quiet place where you can brainstorm without interruption. Now you need to put it all together.
A personal branding statement is best if it s one sentence, but if you get stuck you can go to two. However, no more than two sentences! The job of your personal branding statement is to grab the attention, it is not supposed to tell your entire story. A divorced woman who specializes in helping divorcing couples find mutually acceptable custody solutions, and helps each gets back on the road to mutual happiness for not only them but for their children. Knowing Your Personal Branding Statement as well as you know your name is massively impressive for first time meetings. The words that best describe your purpose and allow others to easily understand how you fit into their world provides a huge benefit for productive communication and understanding between you. When we meet a group of people it is much like meeting a heard of Zebra we are all black and white, some bigger, some smaller some noisy others quiet each is unique it is not always easy to see at first glance. It is for this reason that is so important to know identify and own your Personal Branding Statement, and be able to do this almost like a ‘handshake’. Your Personal branding Statement is your natural opening greeting, its’ words describe you and allow you to claim your area of crowd appeal. By default you may already have a and you may not like it, People who know you may have already got a set of words that they think quantifies you. It may be something like” the guy who leaves the office first” “jerry the sandwich guy” Mary ‘the Cake Person’, are you happy with these words or would you rather choose your own words and be known for them. The world of work and employment has changed and is still changing, companies are looking for people that stand for something, and that already have a following that are already on their own path that stand out. People that could almost be described as mini businesses, it is your connections, your virtual or digital halo or footprint, Your Personal Brand Statement that you are known by. Your Personal Brand Statement is much like a company’s mission statement and this is where a company begins. A company is created to pursue a set of purposes with the aim of achieving targeted results. The same theory applies to your Personal Branding Statement, you want to steer your life in a certain direction and you will only achieve this with purpose and intent. Update We just published a new book on Amazon to help our clients and readers: An provides professionals the platform, opportunity and edge to establish credibility, inspire, and succeed in their niche. While that’s summed up nicely in a sentence, it takes planning and consistent action to execute and build an accomplished personal brand. While there are plenty of and, there’s nothing like some good personal branding examples to put it all in perspective. After all, what does a best personal brand really look like? Does the perfect personal brand exist? Maybe, maybe not. But after some thorough research, here are 8 stellar examples of individuals we believe understand what it means to be discoverable, shareable, and memorable! Start typing the name Tony into your a search engine and you might just notice how quick he is to come up as a search term. Then actually click the search button and you will also see that every piece of content on the first couple of pages is related to him. From personal website, to LinkedIn page, to Instagram account, news, and more, Tony Robbins has created a digital footprint to keep you entertained for quite a while. By having such a strong online presence, he creates the space for individuals to get a better understanding of who he is and what he stands for.
Depending on your position and industry, such a large footprint may be difficult or even unnecessary to accomplish, but know that having a solid online presence translates into credibility and leads in the workplace.