Sony AIBO The Worlds First Entertainment Robot Case

The major features that make the AIBO attractive to the US market include the development of the AIBO as a four legged pet. This allows it not only to walk but to walk well. The AIBO has a set of eyes that allow it to navigate through the house without hitting and bumping into furniture. The AIBO is also designed in such a way that when it falls down, it can pick itself up again with the least amount of effort (Singh, Pangarkar, Heracleous, 7559). This is facilitated by the programmers developing it in such a way that it can pick itself up from any position since it is able to understand and distinguish between up and down. The AIBO is also developed in a way that it can communicate with its owner and this is facilitated by the fact that it can be able to hear and project sounds. This really gives a natural experience for the owner since orders and request can be communicated just like in the case of a real dog. The AIBO also has the ability to learn things over time which is usually in response to training from the owner.

Sony Aibo Case Study Homework Help

The benefit of the AIBO is such that it is not only a toy but a true companion for the owner. The AIBO is able to develop true instincts and emotions through what it acquires from its masters where it can develop into a mature and fun loving time with time. In order to make the AIBO a more appealing product to the US market, I would generally advocate for a more comprehensive understanding of the US market by analyzing what void the AIBO would fill in home of potential owners. This would provide a basic understanding of the needs and expectations which would likely be very instrumental in coming up with an AIBO that would maximize these features in order to achieve the benefits illustrated above effectively. As compared to the LEGO Mindstorm and Pleo, the revamped AIBO is bound to offer customers and users of the AIBO more value in respect to the usability. This is largely because the new and revamped AIBO has more advanced features which will generally ensure more benefit to the consumers in terms of the value that it offers (Rayport, Jaworski, 7555).

This is more so from the fact that unlike competition which is busy developing robots that are supposed to offer more options for Americans when it comes to household tasks, the AIBO is generally assumed to be for entertainment only, thereby facilitating the necessity to increase functionality (Dodgson, Gann, Salter, 7558). Sony AIBO: The World s First Entertainment Robot Harvard Case Study Solution and HBR and HBS Case Analysis To maximize their effectiveness, color cases should be printed in color. The Sony AIBO is the world's first entertainment robot. Positioned as a household companion, the $6,555 AIBO has become a smash hit in Japan, appealing to both the young and the old, including those with little technical expertise. In the United States, the AIBO is in hot demand among techies infatuated with high-tech gadgets however, it has yet to catch on with the mainstream.

Sony Aibo Case Study Essay 697 Words

The task for Takeshi Yazawa, VP and general manager of Sony Entertainment Robot America, is to figure out how to market the AIBO to the American masses. Includes color exhibits. To download this product after your purchase, simply sign-in to hbr. Org and visit the Purchases area of your account. Note: Quantity pricing discounts will be reflected at Checkout, prior to submitting your order.

This action might not be possible to undo. Are you sure you want to continue? Sorry, but copying text is forbidden on this website. Remember that this is just a sample essay and since it might not be original, we do not recommend to submit it. However, we might edit this sample to provide you with a plagiarism-free paperThe new AIBO came with new software options as well. After adding wireless LAN technology, Sony has unveiled its new “entertainment architecture”, dubbed OPEN-R, which provided third-party developers with the ability to create any number of software applications as well as hardware modules.

Though priced at whopping $7,555, $6,555 the second generation, Sony’s profit margin on the AIBO was close to zero. It is the software applications and hardware modules developed by Sony and third-party developers that makes money for the company. We will write a custom essay sample
on Sony Aibo Case Study or any similar
topic specifically for youAIBO has created such a stir that only two products had in the history of Sony:

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